Fool-Proofing Sustainability, Part 3: Value Cycling

Sustainable Brands - Latest News - This is the third in a seven-part series on what author Gregory Unruh calls the ‘Biosphere Rules.’ Read parts one and two. In the previous installment, we discussed Biosphere Rule #1 — Materials Parsimony, which is about limiting the types of materials used in your products. Once you have your pallet of carefully selected parsimonious materials, your next task is to cycle those materials through repeated, high-value uses, which is the focus of Biosphere Rule # … [Read more...]

Trending: Building Regenerative Fashion Supply Chains, from the Ground Up

Sustainable Brands - Latest News - Timberland partnership aims to build leather supply chain from regenerative ranches Image credit: Other Half Processing Today, global outdoor lifestyle brand Timberland launched a partnership to build a responsible leather supply chain sourced from ranches that employ regenerative practices. The company’s new partner, Other Half Processing SBC (OHP), partners with farmers, ranchers and tribes to source hides and other identity-preserved, … [Read more...]

How Forward-Thinking Brands Are Investing in Forests

Sustainable Brands - Latest News - It’s become clear that we need to make a change for the health of our planet — and fast. While reshaping government policy is a necessary component of this transformation, its timeline is long. It can take years for ideas to translate into policy, for policy to take effect, and for real change to occur as a result. When it comes to policy around climate change, we simply don’t have the luxury of time.  As we petition and protest and support our … [Read more...]

Fool-Proofing Sustainability, Part 2: Materials Parsimony

Sustainable Brands - Latest News - This is the second in a seven-part series on what author Gregory Unruh calls the ‘Biosphere Rules.’ Read part one. Biosphere Rule #1 — Material Parsimony: Minimize the types of materials used in products. Focus on materials that are life-friendly and economically recyclable. The first Biosphere Rule is Materials Parsimony; and it is, quite simply, about simplification. It is minimizing the types of materials used in products. I want to be clear that I’m not … [Read more...]

SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind

Sustainable Brands - Latest News - We have reached a critical stage where what worked in the past won’t work in the future. We have the technology to solve the problems, but we need a change in human thinking and behaviour. How? Through Moonshot thinking — the combination of innovative technology and innovative thinking to solve a challenging problem. The power of both personal conviction and collaboration came through loud and clear throughout SB’19 Madrid (Oct 17-18), with the need for … [Read more...]

Chicken and Egg: Business Must Embrace the Need for Sustainability Know-How

Sustainable Brands - Latest News - The world is a very different place for those who graduated in 2010 or earlier: Climate change, increasing scarcity of water and other resources, declining biodiversity, digital disruption; and changing government, corporate, consumer and workforce expectations are creating a perfect storm for professionals leading and advising their organizations. These trends are anticipated to affect organizations directly — or indirectly through their supply chains. … [Read more...]

Unlocking the Transformational Power of Sustainability Thought Leadership

Sustainable Brands - Latest News - Thought leadership isn’t just another buzzword. According to LinkedIn and Edelman, more than 60 percent of C-suite executives said they were more willing to pay a premium to companies that create thought leadership with a clear vision, and 55 percent of business decision-makers said they increased spending with an organization based on its thought leadership. Additionally, LinkedIn reports that 83 percent of consumers say thought leadership creates … [Read more...]

World Food Day: Celebrity Chefs, Soil SuperHeroes Out in Force to Save Our Food System

Sustainable Brands - Latest News - Green America recognizes ‘SuperHeroes’ saving our soils to fight climate change Image credit: Anheuser-Busch Dozens of farmers and food companies — including Anheuser-Busch, Danone North America and MegaFood; along with no-till farmer Rick Clark (in partnership with Danone) and Farming While Black author and activist Leah Penniman — are being recognized by national nonprofit Green America in honor of World Food Day.  Green America says these … [Read more...]

With New Absolute-Reduction Strategy, Unilever 'Gets Drastic on Plastic’

Sustainable Brands - Latest News - Today, consumer packaged goods giant Unilever — owner of brands including Ben & Jerry's, Dove, Knorr, Lipton, Love Beauty and Planet, Omo and Seventh Generation, to name a few — has announced possibly the industry’s most ambitious commitments to reduce plastic waste and help create a circular economy for plastics. Unilever has confirmed that by 2025, it will: Halve its use of virgin plastic, by reducing its absolute use of plastic packaging by more than … [Read more...]

Trending: Public-Private Partnerships Foster Solutions for Climate-Resilient World

Sustainable Brands - Latest News - Investors launch climate solutions targeting carbon, clean energy, agriculture in developing countries Image credit: Global Innovation Lab for Climate Finance The Global Innovation Lab for Climate Finance has launched six innovative financial instruments for climate-related projects in developing countries. The Lab — an initiative of over 60 public and private investors and institutions, launched in 2014 — accelerates much-needed investment solutions … [Read more...]

A 100-Year Journey: Achieving Sustainability for All in the Coffee Industry

Sustainable Brands - Latest News - Global demand for coffee continues to rise, but climate change is expected to shrink suitable land for Arabica coffee beans by 50 percent by 2050 — just 30 years away. Key Coffee, Inc. is working to protect the future of coffee and coffee farmers, starting in Tana Toraja, Indonesia. We spoke to the company’s director and EVP Kazuo Kawamata, an experienced former manager of a directly operated plantation in Tana Toraja. First move: Reviving of “phantom Toraja … [Read more...]

DuPont-Stella McCartney Partnership Yields World’s First Bio-based Faux Fur

Sustainable Brands - Latest News - This week, Stella McCartney unveiled the world’s first bio-based faux fur — the result of a collaboration with global faux fur textile and apparel manufacturer Ecopel and DuPont Biomaterials — as part of her Summer 2020 collection. The new Koba® Fur-Free Fur by Ecopel is made with recycled polyester and up to 100 percent DuPont™ Sorona® plant-based fibers, creating the first commercially available faux furs using bio-based ingredients Koba — the collection of … [Read more...]

New, UN-Backed Chocolate Bar Enables Consumers to Directly Impact Farmer Livelihoods

Sustainable Brands - Latest News - It has been a bone of contention between corporate brand managers and sustainability professionals for years: Consumers say they prefer more responsible and ethical products; but when it comes to the crunch, they just don’t put their money where their mouth is. In the US, research suggests the "intention gap" is closing, at least for consumer packaged goods (CPG). NYU Stern’s Center for Sustainable Business found that 50 percent of all growth in the … [Read more...]

Q&A: Extinction Rebellion’s Andrew Medhurst and the Role of Youth Activists in Shaking Us Awake

Sustainable Brands - Latest News - Andrew Medhurst hasn’t had your typical career trajectory. After decades in the UK banking industry, Medhurst heeded the clarion call of youth activists around the world and decided to devote his full time and attention to averting the climate crisis, by joining the ranks of Extinction Rebellion — a growing global group of youth activists aiming to motivate business and government leaders around the world into more significant action to mitigate the climate … [Read more...]

Trending: Collaborations Fostering Next-Gen Solutions for Coffee Cups, Paper Packaging

Sustainable Brands - Latest News - 10 companies join new Canopy initiative to reduce packaging’s impacts on forests, species, climate Image credit: Pinterest Today, ten brands — apparel companies ASOS, Gina Tricot, H&M, Kontoor, QLOTHÈ, Reformation, TOMS, VF Corporation and ZILVER; and global marketing execution partner HH Global — are joining forces with environmental not-for-profit Canopy for its new Pack4Good initiative, which aims to mitigate the impacts of the world’s packaging … [Read more...]

Food Was Missing Ingredient at UN Climate Action Summit

Sustainable Brands - Latest News - This week, I was in New York for the UN Climate Action Summit, where UN Secretary General António Guterres had asked world leaders to bring concrete plans to make far deeper cuts to emissions than pledged in Paris four years ago. But that ambition went largely unmet. China and India made no new promises to take stronger climate action; while the US, Japan, Australia, Saudi Arabia and Brazil said nothing at all. A group of 13 of the world’s biggest fossil … [Read more...]

New Chocolate, Ingredients from Barry Callebaut Utilize Whole Cacao Fruit

Sustainable Brands - Latest News - Barry Callebaut AG, a leading manufacturer of high-quality chocolate and cocoa products, today unveiled Cacaofruit Experience — a range of new products that celebrates the fresh, fruity taste and natural richness of the whole cacao fruit (or as the company is calling it, “cacaofruit”); and marks the creation of a next-gen food and drink category. As part of Cacaofruit Experience, the company also launched WholeFruit chocolate — made from 100% pure cacao fruit — … [Read more...]

Climate Week NYC: 3M, HP Among Brands Using Their Might, Science to Protect Precious Resources

Sustainable Brands - Latest News - 3M, Clean Air Asia partner to improve air quality in two at-risk Asian cities New Delhi, India | Image credit: alvpics/Pixabay Coinciding with its participation in Climate Week and the UN General Assembly, 3M has partnered with international NGO Clean Air Asia on science-based air quality solutions for New Delhi, India and Metro Manila, Philippines; ultimately advancing the organization’s mission to create healthier, more livable cities in Asia.  To move … [Read more...]

Welcome to the Global Climate Strike: The Largest-Ever Mobilization to Fight Climate Change

Sustainable Brands - Latest News - Here we are! We’ve arrived at the first-ever Global Climate Strike, the first of two massive mobilizations (the second next week, on Sept. 27) where over 150 corporations, 6,000 websites and hundreds of thousands of citizens around the world have been inspired (and, possibly, embarrassed) into action by perhaps history’s most influential 16-year-old, climate activist Greta Thunberg. What began as the Youth Climate Strike — organized by Thunberg’s group, Fridays … [Read more...]

ReGrained Rebrands, Invites Us All to ‘Eat Up!’

Sustainable Brands - Latest News - San Francisco-based startup ReGrained — a mission-driven, upcycled ingredient platform and a finalist in SB’s 2016 Innovation Open — says it created fun, bright, whimsical, character-driven packaging to more closely reflect its internal culture and active, intentional consumer base, creating a unique identity for every flavor. The new brand imagery supports ReGrained's mission to better align the food we eat with the planet we love. The new branding, which … [Read more...]

Trending: US, UK Farmers Take Closer Look at Their Role in Fighting Climate Change

Sustainable Brands - Latest News - ‘30 Harvests’ examines farmers' role in battling climate change The US Farmers & Ranchers Alliance (USFRA) has released a new short film that highlights farmers’ role in the fight against climate change. Despite uncertain economic times, farmers are front and center as the agents for change in “30 Harvests.” “The next 30 years are the most important in the history of agriculture. Food production will need to increase by 70 percent to feed the world by 2050. … [Read more...]

Trending: Circular In, Single-Use Out for Food and Beverage Containers

Sustainable Brands - Latest News - Hubbub, Starbucks invest in circular economy for UK coffee cups This week, UK nonprofit Hubbub — creator of consumer behavior change initiatives around creating less waste and living more sustainably — awarded grants to a string of projects aimed at creating a circular economy for coffee cups. Hubbub’s Cup Fund — launched in April and financed through a partnership with Starbucks (which introduced a 5p charge on paper cups in 2018 in the UK, to encourage … [Read more...]

Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel

Sustainable Brands - Latest News - The Duke of Sussex launches new global sustainable travel initiative, ‘Travalyst’ Led by His Royal Highness the Duke of Sussex (aka Prince Harry) and co-founded with leading travel industry service providers, Ctrip, Skyscanner, TripAdvisor and Visa, Travalyst has been created to mobilize the travel industry as a catalyst for good, aiming to transform the future of travel for everyone. This first-of-its-kind partnership is dedicated to exploring and … [Read more...]